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The Rise of the Creative Class--Revisited: Revised and Expanded, by Richard Florida
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Review
"Florida's book leaves the reader not just with some interesting ideas but with a new perspective for understanding our culture.... Well worth reading if you're seeking a greater understanding of the sociological and economic changes taking place in our culture today...interesting, provocative, and smart"--The Boston Globe"An important book for those who feel passionately about the future of the urban center. [Florida] changed the framework for discussing social and economic inequality."--Herbert Muschamp, The New York Times"Ten years later, [Florida's original] book seems prescient. For the first time, being different is more prized than fitting in and black-and-white thinkers are being left behind."--Business Insider
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About the Author
Richard Florida is university professor and director of cities at the Martin Prosperity Institute at the University of Toronto, a distinguished visiting fellow at NYU's Schack Institute of Real Estate, and the cofounder and editor-at-large of the Atlantic's CityLab. He lives in New York and Toronto.
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Product details
Paperback: 512 pages
Publisher: Basic Books; 1 edition (January 7, 2014)
Language: English
ISBN-10: 0465042481
ISBN-13: 978-0465042487
Product Dimensions:
6.1 x 1.5 x 9.2 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
115 customer reviews
Amazon Best Sellers Rank:
#114,031 in Books (See Top 100 in Books)
I was interested in this book because I see the new economy forming and was interested in his take on what that might look like. I got some of that in this book, but I also got a lot of back-patting by the author. I found the author was a good writer, but was also pretty full of himself. He seemed to think that he was really great not because he belongs to the creative class but because the creative class seems to belong to him.Anyway, I found the book full of a lot of statistics that he used to prove his theory correct. Except where it didn't fit...He seems to think that the entire creative class is a bunch of hippies who live to work and listen to cool music and live in tight neighborhood where they can either sit in coffee shops and collaborate or sit in bars and collaborate.In any case,clearly, the entire class does not meet those standards. As a result, I found he gives a lot of mixed messages that leave one neither hungry nor full.The end has some good points, but they are mostly obvious-and he doesn't explain how these things are to come about except for the class as a whole to rise up and make it happen.Finally,I get the idea that he thinks the creative class is something new (even though he acknowledges that creative people have always existed. He vilifies Ford and the assembly line-forgetting that Ford created the assembly line-it was a creative act that launched a new era in manufacturing.Now we are in a new age moving to an information and knowledge economy. But, we are not there yet. It may take decades before this fully happens. Yet he does not speak of a transition -just one day we are industrial age and the next we are thinkers....I expected more from this book and, sadly, I didn't get it.
The book is a unique attempt to explain regional economic development on the basis of unconventional measures such as the % of gays in the population, the % of foreign-born residents in the population and the % of the population engaged in creative occupations. The surprising part is that all of these factors mentioned above seem to explain regional economic development very well and much better than other more conventional measures such as the social capital in the community. Thus on the basis of his findings and research, the author makes the point that for cities to grow, they should be looking not just at what their business climate is but also at what their people climate is: do people from varied backgrounds feel comfortable in settling down in the community and calling it their home? Furthermore, the statistics presented conclude that while several regions in the Northeast and the West coast have been doing good on these measures, there are large stretches in the Midwest and the South that are being left out and he mentions that they have the risk of being relegated to the pages of history if they do not take corrective action in that regard. I personally did not agree with all of what was said in the book and also felt that the book reflects some of the euphoria about creativity that followed in the wake of the stock market boom (such a book would have been unlikely in more sane times of 2005) but nevertheless am not able to refute the statistical evidence that the author presents. Also by having spoken to people of my generation, I realize that some of the ways in which the author states people making decisions about where to move are indeed true and I can attest people saying that it is more "cool" and "hip" to be in Seattle or SF rather than being in Detroit or Gary. All in all, a very different book for me because the explanations which the author offers in the context of varying regional development are different from anything I have read or heard in the past. Recommended read for those interested in the question of regional economic development and what communities must do to stimulate the same.
In this self-conscious new take on the mid twentieth century classic "The Organization Man", the author begins with the question of why some cities attract talented people while others lose them. In order to answer this, he goes on to explain how work, leisure, and life itself are being reorganized, none of which is really news, but he provides a good summary of what others have presented in bits and pieces.Among the interesting points I found was a debunking of the free agent myth (made popular in another popular, recent book), stating that for creative workers it is mucho more important to be in an environment that fosters creative work rather than independence for its own sake. It also provides a good illustration of how economic clusters (discussed in Harvard Business Review and other business publications) work, where in a self-reinforcing loop businesses come to where the talent is, which attracts even more talented people to where the jobs are, which further enhances the quality of the place, etc. The author makes it very clear that the concept of place will become even more important in the age of the WWW, not less. Finally, I found his self-described rant on how Silicon Valley linked the 1960s hippie revolution and the 1990s workplace revolution very illustrating and exciting to read.You should note that this book is the result of years of sociological research, and as such, it is much more descriptive than prescriptive. By stating that the creation of good jobs depends on good firms coming, which depend on the availability of good workers, which in turn are lured by such intangibles as a tolerant atmosphere and the presence of good research universities, it doesn't offer much hope to stagnant cities that don't have any of these. Perhaps the only places that are positioned to benefit the most from Florida's advice are small towns with well-established colleges and research universities. It also doesn't say much about the role of education in extending and enhancing the much-desired creative class. It is strictly oriented to cities, not to regions, states or countries, so perhaps a good subtitle to this book would be "The Wealth of Cities". In spite of this limitation, it is well worth to read.
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